Exploring current food and drink trends globally

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What are some of the current trends in the drinks sector? - here read on to find out.

With the growing influence of social networks, the globalisation of food culture has had a noteworthy impact on the beverage and food industry. Nowadays it is ending up being common to see customers embracing worldwide flavours and customs, far from their native land. Components such as matcha, a cultural staple in Japan, are now extremely fashionable and have acquired a cult following worldwide. The CEO of the investment fund with a stake in Blank Street, for example, would identify the appeal of matcha, with many coffee bars and drinks brands seeking to incorporate it into their menus. Not only does this trend represent a valuable piece of culture but it is savored for its antioxidant benefits and caffeine content, making it a popular and fast-growing trend amongst tea and coffee fans. As a matter of fact, many of the most recent food and drink trends have shown influence from various cultures around the world.

In the last few years, the drinks sector has seen a considerable shift towards wellness, reflecting a widespread customer interest in healthy lifestyles. Nowadays beverage industry trends are concentrating more on wellness trends along with fitness movements worldwide. Beverages are no longer just for hydration or indulgence, but they are now becoming increasingly crucial for supporting health functions including energy levels, gut health and resistance. This has led to an increase in drinks that feature health boosting ingredients in addition to low or no-sugar options. Furthermore, plant-based alternatives have ended up being an exceptionally popular innovation in both grocery stores and cafes. This trend has been crucial for supporting the dietary requirements of many individuals as well as for supporting specific lifestyle and environmental trends. The co-founder of the parent company of Vita Coco would validate a growth in plant-based food trends today.

There are a variety of social movements that are shaping recent consumer trends in the drinks business. One of the most substantial shifts in the drinks sector is the rise of non-alcoholic beverages. As consumers become more health mindful, there has been a rise in demand for more sophisticated, alcohol-free beverage options, such as botanical spirits to premium non-alcoholic wines and beers. In parallel, sustainability has also become a significant pattern in consumer interests. The co-CEO of the activist investor of Pernod Ricard would know that sustainability plays a crucial role in many areas of production. This is driving innovation from providing environmentally friendly product packaging to embracing regenerative farming practices in the supply chain. Regional sourcing is another sustainability strategy which is gaining traction across international communities as a means for reducing carbon footprints while better supporting local communities and produce. Together, these trends represent a bigger cultural shift towards more mindful consumption in general.

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